Armenia tire rack project
A tire and automotive supply customer in Armenia needed a better way to store and distribute larger tires at a lower landed cost. Their previous 60-inch rack specification was no longer wide enough for the larger tire sizes demanded by the local market, and the existing supply model did not give them enough pricing power or shipping efficiency.
We supplied a 72-inch heavy duty tire rack solution designed for larger tire sizes, optimized the loading plan for one 40HQ container, and helped the customer achieve full container utilization with 134 sets loaded in a single shipment. The result was a stronger product line, lower freight cost per unit, and better market competitiveness.
Project Information
The customer was not simply buying racks. They were trying to solve a commercial problem.
Their previous 60-inch rack line had two limitations. First, it did not fully match the larger tire sizes becoming more common in Armenia. Second, the supply chain was not efficient enough to give them strong pricing control in the local market.
For a distributor, this creates a direct business risk: if the product size is too small, the warehouse solution becomes less useful; if the freight cost is too high, the final selling price becomes less competitive. The customer needed a rack specification that could do both jobs at once: improve storage compatibility and reduce landed cost.
We recommended our 72-inch heavy duty tire rack as the right fit for this market.
Compared with the previous 60-inch model, the 72-inch rack provides more usable storage volume and better compatibility with larger tires. It is designed for heavy-duty commercial use, with an approximate load capacity of 1,000 kg per level, and it supports fast stacking and easy end-user assembly.
More importantly, we planned the shipment around the customer’s cost structure rather than just the product itself. By optimizing dimensions, packaging, and loading sequence, we fit the order into one 40HQ container with 134 sets loaded at full capacity. That gave the customer a much lower freight cost per unit and a stronger basis for wholesale distribution.
Why This Solution Worked
Project Highlights
This project was valuable not because of the shipment volume alone, but because it improved the customer’s business model.
The customer now has a product line that better matches local demand, a shipping structure that lowers unit freight cost, and a factory-direct supply source that supports wholesale margin. In practical terms, that means the customer can sell a more competitive product while protecting profitability.
100% container utilization
134 sets loaded into one 40HQ
72-inch rack, suitable for larger tires
Approx. 20% more storage volume vs. the 60-inch model
Factory-direct supply for better pricing control
Product Used
72-inch Heavy-Duty Tire Rack
This rack is designed for tire storage, wholesale distribution, and high-turnover warehouses. It is suitable for large passenger car and commercial vehicle tires and provides stable stacking performance for heavy loads.
Key advantages include: robust welded construction, modular assembly, exportable packaging, and efficient container loading for easy bulk transport.
Looking for similar tire rack solutions?
If you are a tire dealer, warehouse operator, or warehousing equipment wholesaler, we can help you choose the right rack size, optimize container loading, and reduce your CIF costs.